google dashboard for analytic statistics

If you’ve talked to a web designer or copywriter, you’ve probably heard the term SEO. What is SEO? SEO stands for Search Engine Optimization. This refers to how a website shows up in the organic results of a search engine. 

Why is SEO Important? 

Search Engine Optimization helps you rank higher in search engine results organically. SEO is important because the majority of content consumed on a website is found due to an individual doing a quick search on a search engine like Google and the website popping up as a result. If you don’t have strong keywords on your website then you’re not going to populate in the search results.

How to Incorporate Keywords

When designing a website it’s important to consider what keywords you want to incorporate in your website. If you’re a photographer, you want to find keywords that relate to the types of services you provide and the location that you provide the services in. These keywords need to be utilized in the main aspects of your website including page titles, headings, and key content. 

Another great way to incorporate SEO is to create relative blog posts about the services you wish to provide. You also want to incorporate your keywords into the blog posts to organically increase your search engine optimization. While keywords are very important when it comes to SEO, it’s also important to avoid “keyword stuffing.” A term given when keywords are used too often across a platform or blog post in various ways. Keyword stuffing can actually lead to your website being penalized or decrease the chances of showing up organically in search results.

Want an SEO Driven Website?

At Boarman and Jones, we aren’t responsible for doing keyword research. However if you have keywords you want to gain traction from we work to intricately weave them into your website. We encourage our customers to utilize the blog feature of their website so that they are constantly adding relevant content and keywords to their website and are able to increase SEO in an organic way. We’d love to work alongside you to help you understand search engine optimization and how it affects your website, reach out to us today!